Orchard Holiday Park and Fishery – Privacy Policy

Updated: 1/1/2026.

 

Our contact details

Name: Mr S R Jones

Address: Orchard Holiday Park and Fishery, New House Farm, St Michaels, Tenbury Wells, Worcestershire, WR15 8TW

Phone Number: 01568 750618

E-mail: info@orchardholidaypark.co.uk

Data controller registration no. ZA286619

 

The type of personal information we collect

We currently collect and process the following information:

  • Usage data – IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency, and pattern of your service use
  • Contact and account data – title, name, business name, address, email address, telephone number(s), account identifier, CAMC membership number, EA fishing licence number, caravan make/model and car registration number.
  • Health & emergency contact data (water activities only – what you share via your NOWCA profile) – we may see name, birth date, age, address, whether you have had heart attacks and/or seizures/fits previously or any other underlying health conditions. This will also include emergency contacts. We do not store any of this data outside of the NOWCA app/database unless used in an accident report, for insurance purposes or to comply with a legal obligation.
  • Transactional data – payment method, time and date of the transaction. (Payment processor handles the card data, it is entered on their page/server). We may ask for your BACS details if we do a refund.
  • CCTV data – captured on high risk areas of our premises.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Manage and administer your booking(s), product(s) or service(s).
  • Deal with enquiries.

We also receive personal information indirectly, from the following sources in the following scenarios:

  • CCTV data – video and photos are captured in high risk areas on our premises for crime detection and public safety.
  • NOWCA / ACTiO / Kscan (water activities only) – for bookings, scanning in and out of the water, health and emergency contact data supplied by you.
  • If you book via campsites.co.uk or enquire via another directory listing website.
  • Someone else booking/enquiring on your behalf.

We use the information that you have given us for;

  • Operations
    To operate our website, process and fulfil bookings/services, supply goods, generate invoices, payment processing, and credit control.
    Lawful basis: contractual obligation.
  • Communications
    Managing our customer relationships, communicating with you, providing customer support and complaints handling.
    Lawful basis: legitimate interests – proper communication with you and for the administration of our business.
  • Record keeping
    Maintaining and managing our databases, backing-up copies of our databases and keeping business records.
    Lawful basis: legal obligation for compliance & legitimate interests – ensuring we have access to the data needed to run our business.
  • Research and analysis
    Understanding our customers needs, our business and service performance, and financial figures.
    Lawful basis: legitimate interests – improving and securing our business.
  • Security (including website security & CCTV)
    For preventing fraud, protecting our premises, detecting crime/theft and for public safety.
    Lawful basis: legitimate interests – protecting our services and premises, and for public safety.
  • Insurance, risk management and legal claims
    Obtaining and maintaining insurance cover and risks, complying with our health & safety obligations, sharing data with emergency services, and where necessary obtaining professional or legal advice.
    Lawful basis: legitimate interests – to protect our business, ensure compliance with insurers and comply with health and safety.

 

We may share this information with;

We only share information that is necessary for the purpose(s).

  • Our payment processor: for the purposes of processing card payments, refunding card payments and handling complaints. Card data is entered on the secure page hosted by the payment processors server. We can only see the last 4 digits of the card used. (Data may transfer outside the UK/EEA).
  • Our service providers who provide services to us:
    – CCTV remote viewing (data may transfer outside the UK/EEA),
    – Online booking system (UK based),
    – Website/email hosting (UK based),
    – Website security (USA based),
    – Phone system provider and technical support (UK based).
  • NOWCA / ACTiO / Kscan (only applies for water activities): using our venue will NOWCA can see lengths swam, that you’ve booked, that you’ve swam with us on a session and checking in/out of the water times. We see information you share on your NOWCA profile, however we do not control the information within the NOWCA system. See NOWCAs privacy policy at: https://nowca.org/privacy-statement-and-policy-nowca/
  • Professional advisors (UK based): accountants, book keepers, insurers, consultants and legal advisors.
  • Caravan and Motorhome Club in the event we report a club member or have a club inspection.
  • Emergency services.
  • Government or law enforcement agencies.
  • In the event we sell or merge any part of our business.

 

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) We have a contractual obligation.

(b) We have a legal obligation.

(c) We have a legitimate interest.

 

How we store your personal information

Your information is securely stored.

We keep your personal data for only as long as necessary.

Usage data – for as long as necessary and then it is deleted/destroyed.

Contact data – minimum of 12 months and maximum of 7 years, and then it is deleted/destroyed.

Communication data – minimum of 6 months and maximum of 7 years, and then it is deleted/destroyed.

Account & transaction data – for 7 years following the end of the year the relevant transaction occurred in (BACS details removed once no longer needed), and then it is deleted/destroyed.

CCTV data – kept for a minimum of 7 days and a maximum of 31 days unless we require the footage for criminal proceedings or other legal matters – in which case it will be retained for as long as necessary.

Paper copies of information will be shredded after the above time limits.

Please note: We DO NOT have any control over the NOWCA app, this is managed by NOWCA and their policies apply.

 

Links to third party websites

Links to third party websites are not our responsibility and are not operated by us, please check the terms and privacy policies of those sites.

 

Cookies

Essential cookies are used on our website and booking pages. 

  • User session cookies to allow the booking widgets and forms to work.
  • CSRF which are randomly generated so the booking system and our website perform for booking creation.
  • The booking systems may use Google Analytics to track user behaviour, there is no personal data involved.

 

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you and may ask for identity to verify you.

Please contact us at if you wish to make a request.

 

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at:

info@orchardholidaypark.co.uk 

01568 750618

Orchard Holiday Park and Fishery, New House Farm, St Michaels, Tenbury Wells, Worcestershire, WR15 8TW.

 

You can also complain to the ICO if you are unhappy with how we have used your data:

The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk